Tuesday, January 18, 2011

M&M’s

Did you know that M&M’s were given to given to soldiers in the World War II? They were a easy packed snack full of energy.

I would be very interested in how they advertised these in the 1940’s. Did they use the appeal of the war? I can’t seem to find anything on it.

For 7 years they were sold in cardboard tubes. Like these….

In 1954, the famous slogan of “The milk chocolate melts in your mouth, not in your hand" was introduced.


The history of advertising has always appealed to me. There is so much in marketing. It’s not just artwork but you have to understand you audience. If you are a good marketer you will know what your customers value but more importantly you will know how to create a demand to those customers.

1 comment:

Chris and Linzi said...

How interesting. I love m&Ms and I would eat that entire tube in one setting if you let me!